As surely as Donald Trump sought to cash in on his various criminal indictments, so the former president turned Republican presidential nominee began to sell merchandise commemorating his attempted assassination in Pennsylvania last weekend.

In Butler county on Saturday, a rooftop gunman wielding an AR-15-style rifle fired shots at the stage. Trump was wounded in one ear. One rally-goer was killed and two injured. The gunman, who was killed by a sniper, was discovered to have had an explosive device in his car.

Despite such traumatic events, 45Footwear, a company which has sold $399 golden Trump-branded sneakers, swiftly offered a new range of high-tops.

Rather more pricey than unofficial assassination merch churned out in China, the $299 white shoes were emblazoned with the US flag, an image of Trump with fist raised and face bloodied and the words “Fight Fight Fight” – his instant reaction to being shot.