The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

  • @Nachorella
    link
    910 months ago

    It’s weird that it costs so much when some streaming services are cheaper and they can afford to create content and youtube just pays its content creators a tiny bit of ad revenue.

    • Kyle
      link
      fedilink
      510 months ago

      To be fair YouTube pays them more for premium subscriber views.

    • @jjagaimo@lemmy.ca
      link
      fedilink
      510 months ago

      Probably because it helps a bit to offset their high losses for infrastructure (servers, bandwidth, storage, compute for compression, search, indexing and backups, electricity, networking, employee wages)

    • @MooMix@beehaw.org
      link
      fedilink
      3
      edit-2
      10 months ago

      Yeah, I can’t disagree honestly. The Disney+/Hulu/ESPN ad free bundle is like $20/month usd.