If you contact the customer support of your utility company, phone carrier, bank, or other service provider you’ll likely be flooded with requests to rate the experience and provide feedback. Likewise, corporate websites and email communications often solicit feedback via embedded buttons or links to online forms.
What’s with this corporate obsession with customer feedback?
Are these huge piles of feedback actually analyzed and acted upon? Is customer feedback some sort of corporate cargo cult? Or maybe clever marketing by vendors of feedback tools and services?
The impression is the feedback is just discarded or ignored.
At one of my old jobs I remember getting a 9.2 out of 10 on a performance report. When they called me in for a meeting I was thinking I was getting a pat on the back. Nope. It was “you could’ve done better”. That was the day I learned to stop trying and just say fuck it at any job since then.
They. Do. Not. Care. So if I’m going to be treated the same regardless if I put in 110% or 50%, then why bother?
Yup, they think they’re motivating us but anyone who has worked food service/retail knows that just demoralizes the fuck out of us. It’s rare enough when a customer actually fills out a slightly positive review, they gotta rip apart even the good ones.