If you contact the customer support of your utility company, phone carrier, bank, or other service provider you’ll likely be flooded with requests to rate the experience and provide feedback. Likewise, corporate websites and email communications often solicit feedback via embedded buttons or links to online forms.
What’s with this corporate obsession with customer feedback?
Are these huge piles of feedback actually analyzed and acted upon? Is customer feedback some sort of corporate cargo cult? Or maybe clever marketing by vendors of feedback tools and services?
The impression is the feedback is just discarded or ignored.
Who wouldn’t want a ton of feedback about the service provided?
I wish my costumers provided me with all their genuine feedback, all the things they hate about our app and why. All the things they wish it did but doesn’t. All the bugs they have found and never reported. Feedback is such a vital and scarce information
Have you tried spamming their inbox every time they use your app like everyone else?
It’s a corporate app so it’s harder to reach the actual end user.