

Because ragebait is engagement and engagement gets you revenue and radicalizes young men to keep fascists in power.
I mean, this is not new, the playbook is some 4chan gamergate psyop bullshit that’s what? a decade old now?
Great, now I’m disappointed in humanity AND feeling old.
They actually lampshade this further down the article, at the point where clickbaiting has fulfilled its goal.
It’s almost nostalgic being mildly annoyed at some slightly sub-par journalistic ethics displayed by Gizmodo and company. Feels quaint and nostalgic now. I honestly didn’t know Gizmodo was still running, if I’m perfectly honest. It’s been quite the decade.